Uttar Pradesh’s leading jewellery chain, Aisshpra Gems and Jewels, has joined hands with De Beers Forevermark, the world’s leading and trusted diamond jewellery brand, to launch Forevermark for the first time in Gorakhpur today. Talented film star, Mouni Roy graced the occasion wearing among the world’s most beautiful natural De Beers Forevermark. Each and Aisshpra Gems & Jewels are known for their transparency, trust and quality and on the the hand De Beers Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being natural, beautiful, rare and responsibly sourced diamonds. The two brands share a synergy to create jewellery with impeccable craftsmanship and exceptional quality thus forming an ideal collaboration.