“Health Friendly Drinkable Water”


Lucknow, November 28, 2018: LG Electronics India has introduced the PuriCare range of water purifiers in India, featuring stainless steel storage tank that provides the purest form of drinking water. The advanced range of water purifiers which come in seven variants is equipped with innovative hygiene-enhancing features such as the Dual Protection Stainless Steel Tank™ and Digital Sterilizing Care™ that ultimately yields safe and clean drinking water.


Recently, LG water purifier was certified by Heart care foundation of India as the water purifier which meets the criteria for health-friendly drinkable water ((filtration, preservation & maintenance). LG water purifier has unique stainless steel storage which ensures that water remains safe by reducing the growth of bacteria and algae.


Mr. Asher Iqbal, Branch Manager, Lucknow, LG Electronics India said “We have been launching products based on Indian insights & water purifier is an extension of the same. As clean drinking water is one of the basic requirements& LG water purifier provides the same through robust filtration, preservation & maintenance. Certification by Heart care foundation of India reconfirms LG water purifier as a source of Health Friendly Drinkable Water.


Some of the key features of LG Water purifier:

5 Stage Ro Filtration: At the core of any water purifier is its filtration system. LG’s advanced multi-stage reverse osmosis (RO) system delivers safe drinking water via a multi-stage filtration method that removes contaminants as minute as 0.0001 micrometers in size. Forming part of a five-stage process, the RO filtration eradicates bacteria, viruses, and heavy metals to provide incredibly pure drinking water. The RO filtered water also travels through Mineral Booster in order to add required Minerals without mixing Impure water. LG’s effective multi-stage filtration technology has helped it to win the award for the most commendable Water Purifier by Water Digest Award 2018.

Dual Protection Stainless Steel Tank™: Having water stored without worrying about the proliferation of microorganisms inside the water tank is essential for Indian consumers. Thanks to the LG water purifier’s Dual Protection Stainless Steel Water Tank™, the growth of bacteria and algae is dramatically reduced. Far more hygienic than a conventional plastic tank, it ensures that water remains safe for drinking. The durable tank effectively lowers the rate of bacteria growth by 94.4% percent. Water stored in a plastic tank for any length of time often takes on an unpleasant flavor, whereas water stored in the Stainless Steel Water Tank tastes fresh. The eight-liter capacity Stainless Steel Water Tank also provides Indian households with a reserve of healthy, clean water, which is extremely valuable during blackouts…

Digital Sterilizing Care™: LG’s first of its kind Digital Sterilizing Care™ provides the most hygienic method to sterilize the entire water path, faucet, and tank with the unique sterilizing kit that does not use any harmful chemical. With servicemen hygienically cleaning and sterilizing not just the water tank but also the hoses that lead to it, consumers need not worry about maintaining the hygienic effectiveness of their LG water purifier

Everfresh UV Plus: RO removes virus and bacteria; so there is no need of UV in the filtration stage. UV Cycle in LG True Water Purifiers runs during the storage stage. While the filtered water stored in Dual Protection Stainless Steel Tank™ is absolutely safe and clean to drink, the UV Cycle that automatically starts every 6 Hours is an added benefit and deactivates any bacteria that may have popped up during storage level.


Smart Display: One can easily check the water filter change indicator, UV Sterilizing indicator and water level Indicator from a distance or at night with Smart Display.


2-in-1 Care™: LG’s water purifier is also equipped with the 2-in-1 Care™ feature. Since most water purifiers only provide safe drinking water, many Indian families have to resort to using unsafe tap water when washing fruits and vegetables. However, LG’s unique system offers the convenience of a secondary valve located on the side of the water purifier, making it possible to hygienically wash clothes or rinse vegetables with clean water.


True Maintenance Offer: LG’s water purifier provides the 1st year of complimentary maintenance worth INR 4200 in all the variants of water purifier. This also includes 3 scheduled and automated visits by our service engineer in which we provide digital sterilizing care and 3 times Pre Filter change. LG Service network is the largest and widest in the country.


The LG water Purifier is available in 7 variants: WW180EP, WW170EP, WW160EP, WW121EP, WW120EP, WW130NP, and WW140NP.



About LG Electronics

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware, and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, washing machines, refrigerators, and monitors.


About HCFI


Heart Foundation Of India was Founded in 1986 as a National Charitable Trust with the basic objective of creating awareness about all aspects of health for people from all walks of life incorporating all parties incorporating low-cost infotainment modules under one roof.


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