9th October 2021, Guwahati. India’s leading multiplex chain, INOX Leisure Ltd (INOX), has announced its entry in the city of Guwahati, with the launch of a completely luxurious 4-screen multiplex at Aurus Mall on GS Road. The movie lovers in Guwahati can now watch the latest movies in INOX’s unique and opulent cinematic experience, called INSIGNIA. Opening on the auspicious occasion of Durga Puja, the all new INSIGNIA at Aurus Mall will offer an ultra-premium 7-star multiplex experience. With the convergence of four exclusive auditoriums and a total of 183 luxurious recliner seats, INSIGNIA will redefine the movie-watching experience by blending luxury with every aspect of the cinema-goer’s visit.
From seamless check-ins and food orders to comfortable recliners in every auditorium with sharp projection and extraordinary Dolby Atmos Surround sound, guests are in for the slickest of experiences at INSIGNIA. With an on-call butler offering knee-down services at the push of a button, the city’s cinema-goers will be treated to best-in-class cinema hospitality. Adding to this never-before experience are the gourmet food options and freshly-grounded and brewed coffee options. The movie connoisseurs of the city are sure to return to get more of this unforgettable experience.
The design of the multiplex has a seamless blend of modernized and stylized art deco. Guests will be greeted by great visuals highlighting the impressive video walls, gold ornamentation, and luxury mirrors and furnishings, which add luxury to their repose. Food is the most premium offering at INSIGNIA, with food counters being highlighted with an impressive radiating texture backdrop for the guests to gaze with awe and wonder.
Commenting on the launch, Mr. Amitava Guha Thakurta, Regional Director – East, INOX Leisure Ltd, says, “We feel proud and delighted to open our first multiplex in the wonderful city of Guwahati during the auspicious Durga Puja festivities. The first-ever ultra-luxurious cinema experience in Guwahati, INOX INSIGNIA, will introduce the 7-star experience to our guests, which is a blend of luxury, great sound and projection technology with an array of food options and also offering a first of its kind in-cinema dining facility. We invite the cine-goers of Guwahati to visit us and experience an extraordinary movie-watching experience.”
This new INOX multiplex is situated in the swanky Aurus Mall located on the breezy GS Road, offering easy access to guests. With one multiplex already operational at ABS Mall, Jorhat, INOX INSIGNIA at Guwahati will be INOX’s 2nd multiplex in the state of Assam and first in Guwahati.
Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to each and every instruction as prescribed in the notifications issued by the State Government. We have curated a hygiene initiative called #SafetyFirst, which combines the measures prescribed by the Government authorities and additional measures implemented by us. Besides following the prescribed seating restrictions, the cinemas will be frequently deep cleaned, and disinfection of all customer touch points, including entrance, Box-Office, lobbies, auditorium, F&B counters, restrooms and exit gates will be carried out. In an endeavor to provide enhanced hygiene, the protocols like a mandatory mask, temperature check, e-tickets, contactless payment & entry and enhanced intake of fresh air have also been implemented. INOX aims to make the entire cinema-viewing experience digitally enabled and touch-free. We have encouraged the use of e-tickets, and even the guests walking in at the counters before the movie will be issued e-tickets.
To take care of the need to get together in a safe and secure ambience while maintaining social distancing, INOX will offer private screenings for smaller groups of friends and families, wherein guests will be pampered with signature hospitality while screening a movie of their choice for as less as Rs 4,999/-. The guests may avail of this exclusively curated experience at the date and time of their choice at any operational INOX cinemas across the country. INOX will also introduce immunity boosters in its menu once the F&B guidelines are relaxed. This new menu will include a Turmeric Latte, a wide range of Green Teas, Energy Bars etc. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato.
With this launch, INOX will expand its presence to 156 multiplexes spanning 658 screens across 70 cities in the country, with 25 multiplexes with 93 screens in Eastern part of the country.