Amway India hosts celebrations across the country commemorating International White Cane Day

Amway India hosts celebrations across the country commemorating  International White Cane Day

Organizes a special play and fashion show in partnership with the National Association for the Blind

Amway India, the country’s largest direct selling company, celebrated the International White Cane Day across India for the 19thconsecutive year with 11 NGO partners. As a symbol of freedom, independence and confidence, International White Cane Day is observed with the aim to celebrate the achievements of the visually impaired people.

Amway has been working towards the welfare of visually impaired for over 2 decades.  With the objective to create awareness amongst the general public and to show empathy and encourage the visually impaired, Amway India has organized various initiatives such as musical performance, the launch of inspirational books in Braille, a skit on sensitizing people to eliminate plastic to save the environment, special rally for Blind amongst others.

In Lucknow, Amway, in partnership with the National Association for the Blind (NAB) organized a special play to showcase and celebrate the talent of visually impaired individuals. The event witnessed a captivating play on ‘Say No to Plastic’ by visually impaired students of NAB to highlight the importance of protecting our environment. The celebrations continued with a myriad display of colors and talent as the visually impaired individuals walked the ramp showcasing traditional attires of different states of India which received an overwhelming response from the audience.

The occasion was graced by Mr. Brijesh Pathak, Cabinet Minister, Legislative, Justice, Rural Engineering Service, Uttar Pradesh, and Mr. Mohsin Raza, Minister of State, Minority Welfare, Muslim Waqf & Hajj, Uttar Pradesh who along with Raj Narain, Associate Manager, Amway India and Amway direct sellers presented white canes to the beneficiaries to mark this special event.

Commenting on the occasion, Mr. GS Cheema, Senior Vice President, North & South, Amway India said, “Amway has been supporting and promoting the welfare of the visually impaired individuals since 1999. Our experience of working with the visually impaired has made us realize that an individual’s ability is always stronger than his disability and physical limitations can be overcome with the right education, knowledge, and guidance. Our objective of hosting White Cane day is not just to celebrate the remarkable achievements of visually impaired people but also to raise awareness of the challenges they face. I am impressed with the excellent performance of all the participants of today’s event.”

Ms. Amita Dubey, Vice President, National Association for the Blind, Lucknow, U.P. State Branch said, “The White Cane Safety Day celebrated worldwide on 15th October every year with the mission to educate the people about disabilities and how the visually divyang person can live and work independently in the society. NAB Lucknow is thankful to Amway India for supporting us for Computer Training Program for visually challenged children from the last 3 years.”

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