The feature will massively simplify the in-app experience for customers and help them unlock the full potential of Airtel’s exciting digital services
Lucknow, 21 July 2020: As part of its mission to simplify the customer journey through innovative digital interventions, Bharti Airtel (“Airtel”) today announced the launch of Hindi support on Airtel Thanks app for prepaid customers. The feature is LIVE on Android and will be available on iOS shortly.
With increasing smartphone penetration, particularly in smaller towns and villages, customers are looking for vernacular online experience. This new feature on the Airtel Thanks app will drive more adoption as well as make the user experience simpler and highly interactive for Airtel customers by removing language barriers.
Airtel Thanks app is the digital gateway to all Airtel services. It comes with a customized interface – Silver, Gold, and Platinum – based on customer ARPU. The app allows Airtel smartphone customers to access Digital Self Care – make recharges, bill payments, checking real-time data usage/balance details. Customers can also log service-related issues through the app in a matter of few clicks. The app also offers access to digital payments and financial services along with a preview of Airtel’s digital entertainment library.
Says Adarsh Nair, Chief Product Officer, Airtel: “At Airtel, we are obsessed with solving customer problems and making their experience better through digital technologies. As India transforms into a smartphone nation, close to 35% of Airtel Thanks app users now come from Tier 2/3 towns and rural markets. With deep vernacular support, Airtel Thanks app becomes even more relevant and accessible for these customers and enables them to unlock the full potential of Airtel’s exciting digital services.”
Airtel Prepaid mobile customers can now access the Airtel Thanks app in multiple Indian languages – Hindi, Telugu, Bengali, Marathi, Tamil, Gujarati, Malayalam, and Punjabi. Support for several other Indian regional languages, including Kannadda, Assamese, and Odia will be introduced in the coming weeks.
Airtel Thanks app has been fully designed and built by the in-house engineering team of Airtel.
About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include wireless services, mobile commerce, fixed line services, high-speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers wireless services and mobile commerce. Bharti Airtel had over 423 million customers across its operations at the end of March 2020. To know more please visit, www.airtel.com