JEEViKA is the biggest Self Help Group (SHG) organization with over One million SHGs with more than 10 million members spread across Bihar
The collaboration will also offer employment opportunities to women
Patna, March 19, 2020: Airtel Payments Bank has joined hands with JEEViKA, an initiative of Government of Bihar for poverty alleviation, to take banking and financial services deeper into unbanked and under-banked pockets of rural Bihar and thus contribute to financial inclusion in the State. Together, they aim to build a robust doorstep banking infrastructure in rural Bihar. Jeevika is the biggest SHG organisation in Bihar and works toward social & economic empowerment for rural poor in the state.
JEEViKA and Airtel Payments Bank have chalked out a multi-pronged strategy to drive financial inclusion at a grass root level in rural Bihar. The strategy involves combing Airtel Payments Bank’s vast reach in the rural hinterland of Bihar with JEEViKA’s deep access and knowledge of over a million Self Help Groups in Bihar.
Airtel Payments Bank will work to open Banking Points, powered with Aadhar Enabled Payment System, close to SHG offices in Bihar; empower women members of SHG by offering livelihood opportunities; and offer a set of differentiated products to truly create the first digital SHG ecosystem in the country.
JEEViKA will simultaneously roll-out ‘Digital Didi’ initiative under which SHG members will educate villager about digital banking.
Mr. Anubrata Biswas, Managing Director and Chief Executive Officer, Airtel Payments Bank, said, “Airtel Payments Bank is committed to drive financial inclusion in the country. We are glad to partner with JEEViKA to reach the underbanked and unbanked population in Bihar. We strongly believe that this partnership will accelerate our progress to achieve our mission of taking formal banking to the doorstep of every Indian. Going forward we intend to introduce differentiated banking products to digitise the financial chain process for Self Help Groups across the country.”
The Bihar Rural Livelihoods Promotion Society (BRLPS), an autonomous body under the Government of Bihar’s Department of Rural Development, is spearheading the Bihar Rural Livelihoods Project (BRLP), which is locally known as JEEViKA. The World Bank aided project, JEEViKA works towards the social & economic empowerment of the rural poor in the state. It is the biggest Self Help Group (SHG) organization with over One Million SHGs with 10 Million plus members spread across 534 blocks of Bihar.